My projects
MOONBOO — Social Media Management & Content Creation
Creative Content Production
I produced high-quality content for Moonboo, including photos, videos, and engaging social media visuals designed to highlight products, promotions, and brand personality.
My goal was to create an attractive and consistent feed that resonates with the target audience.
Storytelling & Community Engagement
I developed storytelling-based content to strengthen the emotional connection between the brand and its audience.
I handled captions, daily interactions, and community replies to maintain strong engagement and boost customer loyalty.
Campaign Planning & Social Media Growth
I created and scheduled marketing campaigns such as promotions, giveaways, product highlights, and limited-time offers.
I analyzed insights to optimize reach, improve engagement, and increase the number of customers visiting the shop.
Khayatelier – Complete Brand Identity & Digital Ecosystem
A full 360° branding and digital experience created for a couture fashion client from brand vision to website development and social media launch.
I supported my client from the foundation of her brand to the creation of a complete digital presence.
This project includes naming strategy, visual identity creation, Figma web design, full website development, and social media setup to position Khayatelier as a modern, elegant couture brand.
Brand Naming
I created the name Khayatelier by combining the Arabic word “Khayt” (thread) with the French word “Atelier”.
The goal was to design a name that represents craftsmanship, elegance, and modern couture while staying memorable and internationally friendly.
This naming strategy sets the tone for a brand that blends tradition with modernity.
Branding & Visual Identity
I developed the complete visual identity of Khayatelier, including the logo, color palette, typography system, and artistic direction.
The visual identity is built around a soft, refined, feminine palette inspired by Moroccan craftsmanship with a modern minimalistic touch.
The goal was to create a premium aesthetic that enhances the brand’s positioning across digital and physical assets.
Website Design & Development
From concept to live website — a seamless UX/UI process transformed into a fully functional digital experience.
I designed the Khayatelier website on Figma and developed it into a fully responsive, elegant, and intuitive online platform.
The design combines minimalism and refinement, offering a seamless user experience aligned with the brand’s couture identity.
Conclusion
This project demonstrates my ability to lead a full branding and digital transformation — from strategic naming to website development and social media activation.
Khayatelier is now equipped with a strong, cohesive brand identity and a complete digital ecosystem ready for growth.
Silhouée Shapewear — Complete Brand Identity Development
A refined, feminine, and confidence-driven brand identity crafted for a modern shapewear line.
Brand Concept & Vision
I created the full brand identity for Silhouée Shapewear, a concept built around elegance, body confidence, and minimalism.
The vision was to design a brand that feels premium yet accessible, soft yet empowering — a brand that celebrates natural shape enhancement without compromising comfort.
The name Silhouée was chosen to evoke refinement, softness, and femininity, with a French-inspired touch that positions the brand as modern, delicate, and stylish.
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Visual Identity System
A refined and feminine identity built around soft neutrals, elegant typography, and a timeless logo.
I created a unified visual identity combining a soft nude color palette, a refined and modern logo, and elegant typography.
This identity reflects Silhouée’s essence: feminine, minimal, and confidence-driven.
Shopify Store Design & E-commerce Setup
Building a conversion-focused online store aligned with brand identity and customer experience.
I designed and developed the full Shopify store for Silhouée Shapewear, ensuring a seamless, elegant, and user-friendly shopping experience.
The objective was to create a store that reflects the brand’s feminine and minimalist identity while optimizing navigation, product discovery, and conversions.
My work included the full setup of the Shopify theme, UX structure, product pages, collection pages, branding integration, and conversion elements such as trust signals, product benefits, size guide, and mobile optimization.
The entire store was built with a data-informed, customer-centered approach, focusing on clarity, simplicity, and visual impact.
Conclusion
I built the Shopify store following a clean UX flow designed to reduce friction and encourage conversions.
This includes a simple navigation bar, minimalistic product layouts, high-quality visuals, and concise product descriptions focused on benefits and body confidence.
Every section of the shop — from the hero banner to the checkout — was intentionally designed to support trust, clarity, and purchase decisions.
This Shopify store represents a complete e-commerce setup designed from scratch — combining branding, UX design, and performance-driven structure to create a cohesive and high-converting shopping experience.